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Heritage Travel

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For some travelers, turning to their ancestry for inspiration has become the latest—and most interesting—way to plan a trip. And while the idea of traveling to investigate your legacy and culture isn’t exactly something new, there are more tools now to make it a reality.

With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This, in turn, has contributed to the growing trend of heritage travel, with people around the world taking trips to connect with their ancestry. Recently, Airbnb and 23andMe have teamed up to make traveling to your roots easier than ever, incorporating heritage travel into their product experiences.

For example, if a 23andMe customer has Southern Italian ancestry, they might be able to find a trullo in Puglia as a home base to explore their heritage. Or someone with Mexican roots could find an experience in Mexico City to learn ancient techniques of natural dye as part of their heritage vacation. The collaboration also allows for people to explore Homes and Experiences from regions with which they have no genetic ties. But you don’t always need to travel to explore your roots. Through Airbnb Experiences, you may be able to connect with your ancestry in a meaningful way right in your hometown. The average 23andMe customer has five populations within their Ancestry Composition report, allowing for ample opportunities to plan a heritage trip.

About Jhulianna Cintron

Jhulianna Cintron, Genetics Trends Expert at 23andMe, joined the 23andMe team in 2015. She also serves as a Customer Relationship Specialist on the Customer Care Team. She serves as a subject matter expert on genetics, and company spokesperson for media engagements, the analyst community, online communities, and the general public at large. Her responsibilities on the customer care team include providing input on prioritization and resolution of customer-facing issues and working directly with cross-functional teams to influence and support the development of new and existing communications materials and messaging from the perspective of the customer. She holds a BS in Biology from Syracuse University and an MS in Health Psychology from Walden University.

About Ali Killam

Ali Killam is the consumer trends spokesperson at Airbnb. As part of her role, Ali constantly keeps her finger on the pulse of the travel industry, sifting through data and consumer insights to uncover the hottest travel trends, up-and-coming destinations, and more, while featuring the vast array of the most unique and popular Homes and Experiences on the Airbnb platform. Ali also plays an integral role in creating content and managing stories that are published across the Airbnb channels. Prior to joining Airbnb, Ali was an award-winning multi-media journalist, with experience reporting for multiple broadcast stations across the Midwest. As an avid traveler, Ali has a true passion for community and learning about culture from across the world, most recently visiting Bali, the UK, and South Africa.

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